Instax has specialised in instant photography since 1998 and is part of Fujifilm. In 1998, the first instax camera was introduced to the market: an instant camera that allowed you to get your photos in your hands instantly. Friends could take pictures and exchange them instantly, which quickly made the product wildly popular.

In the year 2000 bing instax to focus on young girls who wanted something different from photos gathering dust in their phone memory, they wanted authentic photos and something tangible they could hold on to. This feeling grew and soon instax was known for its 'cutest camera in the world' that brought back that real feeling. After its great success, instax also added cameras with a retro and modern look.

 

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