James Ay – Sustainable sunglasses with a minimalist aesthetic
James Ay (AY Studios) is a modern eyewear label focused on design, comfort and conscious material choices. The collection is known for clean shapes, lightweight frames and premium sun lenses with full UV protection.
Many styles use bio-based and recycled acetate from Mazzucchelli (Italy) and are designed as timeless essentials: unisex and easy to wear from city to holiday. Selected models are available in our Breda store.
- Conscious materials: bio-based & recycled acetate (Mazzucchelli, Italy).
- Timeless design: minimalist shapes and modern colourways.
- Comfort & protection: lightweight feel and 100% UV protection.
Discover James Ay at NewStyle
James Ay is available online, with selected models in-store in Breda.
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Frequently asked questions about James Ay
Do James Ay sunglasses offer 100% UV protection?
Yes, the sun lenses are fully UV protected. Check each product page for exact specifications.
How do I choose the right frame shape?
Angular frames often suit rounder faces, while round or oval shapes can balance more angular features. Need help? Contact us for advice.
Can I see James Ay in-store?
Yes, selected models are available in our Breda store.