Diesel shop at Newstyle
Diesel 'For successful living' was founded by Renzo Rosso in the year 1978. Diesel is an innovative international lifestyle brand and produces an extensive collection of jeans, clothing and accessories. Since its founding in 1978, Diesel has evolved from a leading pioneer in jeans to premium leisurewear. Diesel became an alternative to the established luxury market. Despite its growth, Diesel's philosophy has remained the same: a brand that stands for passion, individuality and self-expression.
Marketing and Laundry
Since its inception, Diesel has used 'For Successful Living' as the slogan for the brand's DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in both advertising and fashion. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim.